Social Media Brand Deal Estimator

Calculate how much you should charge for sponsored content based on your social media metrics.

Influencer Type Nano-influencer (1K-10K followers) Micro-influencer (10K-50K followers) Mid-tier influencer (50K-500K followers) Macro-influencer (500K-1M followers) Mega-influencer (1M+ followers)

Content Type Story/Short-term post (24h) Permanent post Video content Reel/Short-form video Series of posts (3-5) Account takeover

Usage Rights No usage rights (content stays on your channels) Limited usage (brand can repost with credit) Extended usage (brand can use in ads with credit) Full usage rights (brand owns the content)

Instagram Metrics

Followers ?Your total Instagram followers count

Engagement Rate (%) ?Average likes+comments divided by followers

Avg. Story Views ?Your average Instagram story views

TikTok Metrics

Followers ?Your total TikTok followers count

Engagement Rate (%) ?Average likes+comments divided by views

Avg. Video Views ?Your average TikTok video views

YouTube Metrics

Subscribers ?Your total YouTube subscribers count

Avg. Video Views ?Your average YouTube video views

Engagement Rate (%) ?Average likes+comments divided by views

Estimated Brand Deal Rates

Instagram

Single Post: $0

Story: $0

Reel: $0

TikTok

Single Video: $0

YouTube

Mention (30-60 sec): $0

Dedicated Video: $0

Package Total: $0